Car dealerships exist in an extremely competitive environment, and having great-looking cars in a smart showroom is key to getting the deals in. However; this doesn’t happen by magic: being able to get the customers through the door requires the best equipment behind the scenes.
Some dealers may buy direct from the manufacturer, and it’s natural to expect brand new vehicles to be immaculate. However; many more buy used cars, and they can come in a variety of conditions. The challenge for dealerships is to get an older vehicle back to its former glory, and this involves getting it clean, so good quality washing and valeting equipment will help to attain showroom condition quickly.
A well-equipped workshop is also essential: getting a vehicle up to saleable standard as soon as possible is a must, as any vehicle that spends too much time in the workshop is going to lose money. Any remedial work that needs to take place will require tools, engine lifts, jacks and a full set of diagnostic equipment able to tackle any problem. Many dealerships also have a servicing department, so the best equipment will help the technicians do their jobs to the best standard.
However; it’s not just the vehicles that need to look their best: the showroom space needs to appeal to the customers too. Lighting is the most important factor here: it needs to bright but not so harsh as to show up imperfections in vehicles. LED lighting is the best, and this can be complemented by mirrors that reflect the light and help the customers to see the vehicles from the best angles. Coffee machines and magazine racks also help the customer to feel at home, helping the sales staff to work towards the deal.
For any dealership with a reasonable turnover, being able to display cars to their best advantage quickly is important. Ramps and stands can help to display cars on the forecourt, and they can also help to save space. Moving cars without repeatedly starting engines is essential, especially in the confines of the showroom.
The world of vehicle dealerships can be like a battlefield: profit margins are narrow, so having the best equipment at their disposal can put any dealer head and shoulders above the competition by helping to improve the overall efficiency of the operation. Dealerships rely on a high turnover of vehicles to maintain revenue, and good equipment helps showrooms realise their sales strategy by saving time and labour.